Jumeirah brand identity relaunch

Jumeirah Group replaced its group identity and renamed its hotels under a single naming system, which is where the hotel became Jumeirah Burj Al Arab rather than Burj Al Arab Jumeirah. The new identity ran across signage, the website and the group's properties.

The brief

Guests of Jumeirah hotels worldwide, for a group bringing its properties under one naming system.

The idea

Jumeirah Group replaced its identity and renamed its hotels with Jumeirah first, so Burj Al Arab Jumeirah became Jumeirah Burj Al Arab, across signage, website and properties.

Brand	Jumeirah
Agency	Not named on the source
Talent	Not named
Channels	digital, OOH
Source	Time Out Dubai