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LaunchGulf17 Jun 2026

Aura Pass UAE

A UAE-only paid upgrade to the Aura loyalty programme, sold through the Aura app for a one-time AED 199 fee during a three-week sign-up window, giving 30 per cent off full-price items at more than 30 Alshaya brands including Starbucks, H&M, Shake Shack and Ulta Beauty, with double points at Primark.

The brief
Aura loyalty members in the UAE who shop often across Alshaya's portfolio of retail and dining brands.
More case studies like this ↓
BrandAura
AgencyNot named on the source
TalentNot named
Channelsdigital, in-store
SourceAlshaya Group

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