Win a Luxurious Waterfront Villa
A home-broadband acquisition and retention push built around a raffle: customers who subscribed, renewed or upgraded a Batelco broadband package were entered to win a waterfront villa, with the winner announced in January 2024. It followed a smaller prize campaign the year before.
- The brief
- Home broadband customers in Bahrain, whom Batelco wanted to win and keep, from heavy streamers and gamers to remote workers.
- The idea
- Anyone who signed up for, renewed or upgraded a Batelco home broadband plan entered a draw for a three-bedroom waterfront villa with a pool, with the winner named in January 2024.
- What to borrow
- Making renewals and upgrades eligible alongside new sign-ups turns a prize draw into a retention tool as well as an acquisition one.
| Brand | Batelco |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, OOH, in-store |
| Source | The Daily Tribune Bahrain |
What other telecom brands ran
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