Week of 10 Aug 2026
5 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
5 campaigns
Digital/social · 10 Aug 2026
A public competition inviting members of the public to design the livery for flyadeal's 50th aircraft, framed as a chance to put a submitted design on a flying canvas across the airline's network. Entry mechanics and deadlines were hosted on the flyadeal website.
Sports · 11 Aug 2026
The league named the World Cup winner Andrés Iniesta its global ambassador, announcing it from the stage at the 2025-26 season awards night where Al Ain took most of the honours. The signing is aimed at the league's international profile.
Talent: Andrés Iniesta.
Integrated campaign · 13 Aug 2026
The tenth edition of the 30x30 challenge, running 31 October to 29 November 2026 and pitched as the largest and most community-focused yet. The programme keeps the four flagship mass-participation events, Dubai Run, Dubai Ride, Dubai Stand Up Paddle and Dubai Yoga, alongside Fitness Villages, 30 Fitness Hubs and thousands of free classes, and leans on digital channels to reach people who do not come to an event. More than 16 million people have taken part across the first nine editions.
Experiential · 14 Aug 2026
A travel-retail activation at Hamad International Airport in which one of nine numbered Toblerone Crystal Bars made by Swarovski was displayed at a pop-up in the South Node and auctioned through July 2026, with the full Doha proceeds going to the Education Above All Foundation's Assalam Schools in Qatar. Run with Mondelez World Travel Retail across participating airports.
Purpose · 14 Aug 2026
A summer awareness and engagement drive from Dubai's utility aimed at family cohesion and work-life balance among its staff and customers, run through DEWA's own channels during the school holidays.