Andrés Iniesta named global ambassador
The league named the World Cup winner Andrés Iniesta its global ambassador, announcing it from the stage at the 2025-26 season awards night where Al Ain took most of the honours. The signing is aimed at the league's international profile.
- The brief
- International football audiences, whom the UAE league wants to take notice of it.
- What to borrow
- Announcing a star ambassador at the league's own awards night packs the season's news into one moment the media already attends.
| Brand | ADNOC Pro League |
|---|---|
| Agency | Not named on the source |
| Talent | Andrés Iniesta |
| Channels | digital, social |
| Source | Gulf News |
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Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| DP World | IPL 2020 logistics campaignSponsorship activation · 12 Oct 2020 | Sponsorship activation | – | 12 Oct 2020 |
