Week of 17 Aug 2026
2 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
2 campaigns
Integrated campaign · 17 Aug 2026
An August promotion across VOX's UAE cinemas aimed at the Indian-film audience. Buying a ticket to a qualifying Hindi, Tamil, Telugu, Punjabi or Malayalam release entered the buyer in draws for 500g of gold through Dream Dubai, valued at Dh235,000, and a Jetour T2 SUV.
Rebrand · 20 Aug 2026
Axi refreshed its visual identity and relaunched its website, keeping the logo and core elements while widening the colour system, and extended the new look across the app, the client portal and the Axi Select funding programme used by more than 55,000 traders.