Week of 22 Jun 2026
3 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
3 campaigns
Rebrand · 23 Jun 2026
FutureBrand built the airline's whole identity end to end: positioning, visual identity, tone of voice and lexicon, plus loyalty and cargo sub-brands, co-branding architecture and airport collateral. It also has a sonic identity and a scent, the sound made with Sonicbrand and recorded at Abbey Road, and FutureBrand onboarded the other agencies that execute it.
Agency: FutureBrand.
Purpose · 27 Jun 2026
An Olympic Day community walk and jog held inside the mall with Education Above All Foundation, tied to the International Olympic Committee's global Let's Move campaign. Participants including Team Qatar athletes completed five laps of the mall, about five kilometres.
Rebrand · 27 Jun 2026
Nesma Airlines began the switch to a new brand identity, flyplus, running the identity change in parallel with a fleet renewal that added an Airbus A321. The carrier positioned the new name around growth in European and Asian markets and inbound tourism to Egypt.