Week of 15 Jun 2026
5 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
5 campaigns
Launch · 17 Jun 2026 · Reported value AED 199
A UAE-only paid upgrade to the Aura loyalty programme, sold through the Aura app for a one-time AED 199 fee during a three-week sign-up window, giving 30 per cent off full-price items at more than 30 Alshaya brands including Starbucks, H&M, Shake Shack and Ulta Beauty, with double points at Primark.
Purpose · 18 Jun 2026 · Reported value AED 22 million
Dubai Holding's Ramadan giving platform, run during the Season of Wulfa, turned more than 500,000 surplus inventory items from its hotels, malls and developments into gifts worth over AED 22 million for blue-collar workers, People of Determination, orphans, students, taxi drivers and low-income families. Donations from over 65 partners diverted more than 125 tonnes from landfill.
Integrated campaign · 19 Jun 2026
A joint push by TOD by beIN and the delivery app talabat around the 2026 World Cup, bundling TOD subscriptions into talabat across MENA. Demand sold the offer out in five days in the key markets and the two companies added more subscriptions to keep it running.
Integrated campaign · 20 Jun 2026
A tourism campaign pitching Yas Island as a single all-inclusive answer to holiday planning stress, built around research that most travellers consider package deals and many find booking overwhelming. It bundled Ferrari World, Yas Waterworld, Warner Bros. World, SeaWorld and CLYMB into one offer, and returned as a second phase after the first run reported large gains in reach and package searches.
Other · 21 Jun 2026
A limited-time promotion on the QIB Qatar Airways co-branded Visa cards, offering new cardholders up to 30,000 bonus Avios in the Qatar Airways Privilege Club. Run jointly by the bank and the airline's loyalty programme and pushed through the bank's own channels.