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PurposeGulf27 Jun 2026

Let's Move for Education

An Olympic Day community walk and jog held inside the mall with Education Above All Foundation, tied to the International Olympic Committee's global Let's Move campaign. Participants including Team Qatar athletes completed five laps of the mall, about five kilometres.

The brief
Families, young people and athletes in Doha, on Olympic Day.
The idea
With Education Above All Foundation, the mall hosted an indoor walk and jog of up to five laps, roughly 5km, joined by Team Qatar athletes, under the IOC's Let's Move campaign.
What to borrow
Turning a mall's corridors into a running track gives a community event an easy route for every age and ability.
BrandPlace Vendôme
AgencyNot named on the source
TalentNot named
Channelson-ground, in-store
SourceGulf Times

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