Week of 29 Jun 2026
4 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
4 campaigns
Purpose · 29 Jun 2026
Saudia built cooling technology into the traditional Ihram garment worn by Hajj pilgrims while keeping it compliant with religious requirements. More than 14,000 garments were distributed, generating a reported 237 million impressions, and the initiative took a Cannes Bronze in Corporate Purpose and Social Responsibility.
Experiential · 29 Jun 2026
International travellers collect stickers inspired by Saudi cities and traditional crafts, bought at the Saudia Store and selected Riyadh and Jeddah retailers, and redeem them for up to 1.5kg of extra baggage allowance. Saudia reported more than 39,000 stickers redeemed across 22 countries, and the work won Silver and Bronze Lions at Cannes.
Experiential · 29 Jun 2026
Ooredoo's own mass-participation event, now fifteen years old, opened registration for a January 2027 race on the Corniche expecting 25,000 runners. The edition added a Family Run for children aged four to ten, a 42km relay and an Arab Category for elite runners holding an Arab passport, plus a new route past Souq Waqif and the Amiri Diwan.
Ad film · 2 Jul 2026
A film about twin sisters through illness, where the companion is revealed at the end never to have existed. It reframes the story as one about the loneliness of serious illness and puts the hospital forward as human presence rather than technology.
Agency: Saatchi & Saatchi Middle East.