Week of 9 Feb 2026
4 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
4 campaigns
Digital/social · 10 Feb 2026
Qatar Airways built a playable recreation of Doha and its cabin products inside Fortnite, reachable by island code, and ran a two-week golden-ticket hunt with gaming creators in which players screenshot the find and post it with #FlyWithQR to enter a draw for flights.
Festive · 11 Feb 2026
Union Coop's Ramadan promotion for 2026, pegged to the UAE's Year of the Family theme, cut prices by up to 60 per cent on around 3,000 products across its Dubai stores for the month.
Festive · 11 Feb 2026
The mall's Ramadan season programme, published on its own press page: Iftar and Suhoor menus at tenant restaurants including Hadoota Masreya and Gazebo, Ramadan and Eid fashion pushes with Centrepoint, H&M, R&B, Max and Galleries Lafayette L'Outlet, a Homes R Us home-refresh discount, and family activity tie-ins at Fun City, Sky Zone and Switch Bowling across the six themed courts.
Festive · 12 Feb 2026
An animated Ramadan film about food waste, set at a simple family meal rather than the lavish Iftar spread that dominates the season. Animation was chosen partly so no food would be wasted in the shoot, and the story is pitched at children and at the mothers who cook the meal.
Agency: Webedia.