Meta Pickl at GITEX Global

With Commercial Bank International, Pickl built a virtual restaurant on the Portals platform and ran it at GITEX Global. Around 100 visitors made an avatar, ordered at the virtual counter and were handed a real burger from a Pickl food truck at the CBI stand minutes later.

The brief

Visitors to the GITEX Global tech show, for Pickl and Commercial Bank International, showing a virtual store serving a real meal.

The idea

With CBI, Pickl set up a virtual restaurant on Portals; about 100 visitors made avatars, ordered at its counter and minutes later picked up an actual burger from Pickl's truck at the CBI stand.