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Sponsorship activationGulf27 May 2014

I Am Nat Geo Photographer

A six-part Arabic reality competition shot entirely in the UAE in which eight amateur photographers competed across challenges at UAE landmarks for a photograph worthy of National Geographic Al Arabiya magazine. Nikon was presenting sponsor and supplied every contestant's camera; Nissan and the Hamdan bin Mohammed bin Rashid Al Maktoum International Photography Award were associate sponsors. Judged by Laura El-Tantawy, Jack Dabaghian and Matthew Dols.

The brief
Amateur photographers and nature viewers across the Arab region.
The idea
A six-part Arabic reality show filmed in the UAE set eight amateurs challenges at landmarks to earn a photo fit for the magazine; presenting sponsor Nikon supplied every contestant's camera.
What to borrow
A sponsor whose product is the contestants' main tool gets used on screen in every episode, without an ad break.
BrandNational Geographic Abu Dhabi
AgencyNot named on the source
TalentNot named
ChannelsTV
SourceCommunicate Online

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