Shahid becomes MBC Shahid

The streaming service Shahid took the name MBC Shahid from 2 January 2026, announced on its own social channels, to tie the platform to the MBC broadcast portfolio rather than run it as a separate service. Subscription tiers and content libraries were unchanged.

The brief

Viewers across MENA who know MBC's channels, for a streaming service that began as MBC's catch-up platform.

What to borrow

Folding a streamer under a well-known broadcast name borrows the parent brand's familiarity without asking subscribers to change anything.

Brand	MBC
Agency	Not named on the source
Talent	Not named
Channels	social, digital
Source	Communicate Online