A new brand slogan and positioning for the mall, announced alongside a platinum partnership with the Qatar Balloon Festival and a #FestivalCares community programme that covered a Hamad Medical Corporation flu vaccination drive and a Qatar Charity art exhibition.
The brief
Shoppers and residents in Qatar, for Doha Festival City as it set out a new brand position.
The idea
The mall adopted the slogan It's my place, my choice, became a platinum partner of the Qatar Balloon Festival and ran a #FestivalCares programme including a flu vaccination drive and a charity art show.
