A back-to-school season activation that turned the mall into three themed zones, with a Festival Academy report card children stamped as they moved between STEM and craft workshops, a graduation photo moment, a Play, Spin and Win spend promotion and weekend mascot parades.
The brief
Families in Doha getting ready for the new school year.
The idea
For four weeks from mid-August the mall became an 'academy' of themed zones where children stamped a report card at STEM and craft workshops, then 'graduated' in cap and gown.
What to borrow
A stamp card turns a mall visit into a route through every zone, with retailers hosting the workshops.
