Health insurance literacy campaign
A nationwide public education campaign launched at Abu Dhabi Global Health Week 2025 to raise health insurance literacy, using short videos, visual guides and expert explainers across Daman's social channels, website and external touchpoints to help UAE residents understand and use their cover.
- The brief
- UAE residents who hold health insurance but struggle to understand and use their cover.
| Brand | Daman |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social |
| Source | Emirates News Agency (WAM) |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Mutamam | Mutamam financial literacy awareness campaignsPurpose · 16 Mar 2023 | Purpose | – | 16 Mar 2023 |
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| Bupa Arabia | KiswaPurpose · 14 Apr 2026 | Purpose | – | 14 Apr 2026 |
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| National Bank of Bahrain | Eidiya new banknotes 2026Festive · 17 Mar 2026 | Festive | – | 17 Mar 2026 |
