Mutamam financial literacy awareness campaigns

Mutamam, the Saudi Central Bank's communication and financial knowledge centre, agreed with the Saudi Banks Media and Awareness Committee to run a programme of educational, informational and awareness campaigns aimed at raising financial literacy among Saudi consumers.

The brief

Saudi consumers with limited financial knowledge, as the central bank's communication centre looked for partners to reach them.

The idea

At the Financial Sector Conference 2023, Mutamam signed an agreement with the Saudi banks' awareness committee to run joint educational and awareness campaigns on finance.

What to borrow

A regulator pairing with the banks' own awareness body lets public financial education draw on the industry's reach.