CBD NOW launch
The launch of CBD NOW, billed as the first digital-only bank in the UAE, handled by Dubai agency Hug Digital as a 360-degree campaign. The idea put customers in a co-founder programme that crowdsourced the product roadmap from users.
- The brief
- Millennials and digitally connected users in the UAE, for what was billed as the country's first digital-only bank.
- The idea
- CBD NOW launched with smart alerts and rewards built around gaming, music, sport, food and tech, plus a 'co-founder' programme letting users shape what the bank builds next.
- What to borrow
- Inviting early users to co-design the product gives a new bank both feedback and a group of invested fans.
| Brand | CBD NOW |
|---|---|
| Agency | Hug Digital |
| Talent | Not named |
| Channels | digital, social |
| Source | Communicate Online |
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More from CBD NOW
| Campaign | Type | Agency | Date |
|---|---|---|---|
| UP by CBD launchLaunch · 15 Jul 2026 | Launch | – | 15 Jul 2026 |