MBC crypto education drive
A crypto-awareness push built with broadcaster MBC Group, putting educational content about blockchain and virtual assets across MBC's television and digital platforms in the UAE, Saudi Arabia and the wider MENA region to reach first-time retail investors.
- The brief
- First-time investors across MENA, from the UAE to Saudi Arabia, who are curious about crypto but short on reliable information.
- The idea
- BitOasis partnered with MBC Group to run educational campaigns on blockchain and digital assets over MBC's TV channels and online platforms across the region.
- What to borrow
- An exchange in a category people distrust can borrow a broadcaster's reach and credibility to teach before it sells.
| Brand | BitOasis |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | TV, digital |
| Source | Campaign Middle EastThe National |
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