Riyadh Air
The company behind Riyadh Air, with 2 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Rebrand · 23 Jun 2026
FutureBrand built the airline's whole identity end to end: positioning, visual identity, tone of voice and lexicon, plus loyalty and cargo sub-brands, co-branding architecture and airport collateral. It also has a sonic identity and a scent, the sound made with Sonicbrand and recorded at Abbey Road, and FutureBrand onboarded the other agencies that execute it.
Agency: FutureBrand.
Sports · 10 Oct 2024
Riyadh Air took the naming rights to Atletico Madrid's stadium for nine years to 2033, renaming it Riyadh Air Metropolitano and unveiling the name at a match on 20 October 2024. It sits inside a wider partnership signed in August 2023 that also puts the airline's logo on the front of the club's shirts.
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