Week of 20 Apr 2026
3 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
3 campaigns
Festive · 21 Apr 2026
Vimto's Ramadan work was named to Kantar's global top ten most effective campaigns for 2026, the only Middle East entry on the list. Kantar's LIFT+ study reported a multimedia plan that put long-format creative into peak Ramadan viewing and ran digital activation through the month, lifting awareness six points and brand associations five.
Sponsorship activation · 24 Apr 2026
Cenomi Centers tied up with Al-Nassr FC to bring the club's fan base into its malls with experiences built around the team beyond matchdays, positioning the mall estate as a meeting point for retail, lifestyle and sport.
Digital/social · 24 Apr 2026
A seven-part Ramadan digital series, one episode per Emirate, tracing local rituals: pouring qahwa in Abu Dhabi, arranging dates in Ajman, lighting oud in Ras Al Khaimah, luqaimat and balaleet in Umm Al Quwain, seaside iftar picnics in Fujairah. The car sat alongside each ritual rather than at its centre. A weekly Guess the Craft feature and a Community Craft Stories user-generated strand ran alongside.
Agency: Ogilvy.