Spacetoon turned the Gulf creator trio ALJ Sisters into animated characters for a ten-episode series aimed at Gen Z and Alpha viewers, unveiled on stage at the Qatar Toy Festival. The show launched alongside a licensing programme covering toys, live shows and merchandise.
The brief
Gen Z and Alpha children and their families, for a kids' entertainment brand building new characters.
The idea
Spacetoon animated the creator trio ALJ Sisters as cartoon versions of themselves in a ten-episode series, unveiled at the Qatar Toy Festival with a licensing plan for toys, live shows and merchandise.
What to borrow
Turning creators children already watch into cartoon characters brings a built-in audience to a new show and a ready licensing story.
