A month-long exhibition on the mall's Canal floor showing eight garments by Qatari designers interpreting the classical Arabic text Maqamat al-Hariri, hosted with Qatar National Library's Qatar Reads under its One Book, One Doha annual campaign.
The brief
Shoppers and readers in Doha, for Qatar Reads' yearly campaign around one classic Arabic book.
The idea
For a month, the mall's Canal floor showed eight pieces by Qatari fashion designers reworking Maqamat al-Hariri, under the national One Book, One Doha reading campaign.
What to borrow
Hosting a literary programme in a mall puts culture where people already walk and gives the mall something to say beyond shopping.
