Game On Deposit
A gamified fixed deposit tied to the football tournament season: customers put in from Dh5,000 for four months and bet the deposit on a team, taking a boosted rate if the team went their way and 2.3 per cent market interest if it did not. Customers could open as many deposits as teams they wanted to back.
- The brief
- Football fans in the UAE during tournament season, for a digital bank wanting saving to feel like backing a team.
- The idea
- LIV's four-month deposit, from Dh5,000, is pinned to a chosen team: a winning pick earns a boosted rate, a losing one the 2.3 per cent market rate, with one deposit per team.
| Brand | LIV |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social |
| Source | Khaleej Times |
What other banking & finance brands ran
The latest confirmed campaigns from the rest of the category, Gulf.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| MyHassad | MyHassad $1 million monthly prizeIntegrated campaign · 26 Aug 2026 | Integrated campaign | – | 26 Aug 2026 |
| Axi | Axi brand refresh and new websiteRebrand · 20 Aug 2026 | Rebrand | – | 20 Aug 2026 |
| Al Baraka Islamic Bank | Your Summer is Better with Al BarakaIntegrated campaign · 20 Jul 2026 | Integrated campaign | – | 20 Jul 2026 |
| CBD NOW | UP by CBD launchLaunch · 15 Jul 2026 | Launch | – | 15 Jul 2026 |
| QIB | QIB Qatar Airways Privilege Club bonus Avios offer21 Jun 2026 | – | – | 21 Jun 2026 |
| Bupa Arabia | KiswaPurpose · 14 Apr 2026 | Purpose | – | 14 Apr 2026 |
| iMarkaz Invest | iMarkaz InvestLaunch · 30 Mar 2026 | Launch | – | 30 Mar 2026 |
| National Bank of Bahrain | Eidiya new banknotes 2026Festive · 17 Mar 2026 | Festive | – | 17 Mar 2026 |
