Aster Superpower Project

A back-to-school children's health campaign built around six invented superheroes, one for each habit: Hydro Hero, Flashing Floss, Mighty Man, Miss Brainy, Green Gobbler and Germ Zapper. It ran across digital, social, influencers and CRM alongside in-clinic superhero events, origami and comic workshops, and free paediatric health assessments, and was planned to run three to four months.

The brief

Parents managing their children's health as the new school year starts, for Aster Clinics.

The idea

Six invented superheroes, from Hydro Hero for hydration to Flashing Floss for teeth and Miss Brainy for mental health, carried healthy habits across digital, influencers, CRM and in-clinic events.

What to borrow

Giving each health habit its own character makes advice for children memorable and gives a clinic reusable content.

Brand	Aster Clinics
Agency	DVIO Digital
Talent	Not named
Channels	digital, social, in-store, on-ground
Source	Campaign Middle East