ila Bank launch
Bank ABC introduced a mobile-only retail bank in Bahrain at a launch event in Manama, positioning it as a lifestyle digital brand aimed at younger customers and separate from the parent bank's wholesale identity. The brand was named ila and later expanded into Jordan.
- The brief
- Younger customers in Bahrain, for a retail offer kept apart from Bank ABC's wholesale banking identity.
- The idea
- Bank ABC launched ila, a mobile-only retail bank presented as a lifestyle digital brand, at an event in Manama, and later took it into Jordan.
| Brand | ila Bank |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, on-ground |
| Source | Al Arabiya English |
What other banking & finance brands ran
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