An awareness and education campaign for Ducab Metals Business built around a hero film that blends industrial storytelling with brand symbolism, aimed at employees, partners and industrial customers across MENA and run on the brand's social channels for a month.
The brief
Staff, business partners and industrial buyers around MENA who knew little about Ducab Metals Business.
The idea
Prodigious and Saatchi & Saatchi Middle East built a hero film blending industrial process with brand symbolism, run for a month on Ducab's social channels.
What to borrow
An industrial brand can use one well-made film to explain itself to its own staff and its buyers at the same time.
