We move Cricket, so that Cricket moves you
A TV and digital film with Sachin Tendulkar built around DP World's ICC Men's Cricket World Cup 2023 partnership. Tendulkar steps into a DP World container and emerges inside a cricket bat factory, using the sponsorship to explain what a logistics company actually does.
- The brief
- Cricket fans during the 2023 men's Cricket World Cup, for a logistics sponsor whose actual work is hard to picture.
- The idea
- Sachin Tendulkar enters a DP World shipping container and comes out in a cricket bat factory, showing how the company's logistics make cricket possible worldwide.
- What to borrow
- A sponsor can explain an unseen business by showing its role in producing the sport itself, here getting the bat made.
| Brand | DP World |
|---|---|
| Agency | BBH India |
| Talent | Sachin Tendulkar |
| Channels | TV, digital, social |
| Source | Financial Express |
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