Alizz ONE

A named salary-transfer value proposition bundling home finance, accounts and savings plans under one Sharia-compliant package, pushed to Omanis and residents through the Omani press with home finance of up to 25 years and up to 90 percent of property value as the lead hook.

The brief

Omanis and residents in Oman who want Sharia-compliant home finance and banking in one package.

The idea

Alizz Islamic Bank bundled financing, accounts and savings under Alizz ONE for salary-transfer customers, fronted by home finance lasting as long as 25 years and covering as much as 90 percent of property value.

What to borrow

Fronting a bundle with its most valuable part, here home finance, gives the whole package a clear reason to switch.