Formula 1 Saudi Arabian Grand Prix hospitality programme
Bank Albilad backed the Formula 1 Saudi Arabian Grand Prix in Jeddah and built a guest hospitality programme around it, hosting customers trackside to watch the races and see the drivers up close, positioned by the bank as support for Vision 2030 and the Kingdom's sporting calendar.
- The brief
- Bank Albilad customers and motorsport fans in Saudi Arabia during the Formula 1 race in Jeddah.
- The idea
- In the third year of its Saudi Arabian Grand Prix partnership, Bank Albilad invited customers to the track for race viewing and close looks at the drivers.
- What to borrow
- Turning a sponsorship into a customer hospitality programme gives the bank's best clients a reason to value the badge.
| Brand | Al Bilad Bank |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | on-ground |
| Source | Arab News |
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