Riyadh Season
The company behind Riyadh Season, with 2 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 29 Oct 2025
A Roblox world recreating Riyadh Season's landmarks and attractions, with treasure hunts, Obbys, tennis and Whack-A-Mole minigames, collectible golden tickets and a Riyadh Season Robot avatar. Players in the USA, UK and Saudi Arabia could win a million Robux each, and the world was set to add Beast Land plus boxing and wrestling minigames through the season.
Agency: Big Time Creative Shop.
Sponsorship activation · 23 May 2024
A 90-second promotional film for the Tyson Fury versus Francis Ngannou heavyweight fight staged under Riyadh Season, built on the boxing phrase about living rent-free in an opponent's head. Made with the General Entertainment Authority, Saudi Media Group, ESPN and Park Pictures, it won a Sports Emmy for Outstanding Promotional Announcement and three Grand Prix at Dubai Lynx.
Agency: Droga5. Talent: Tyson Fury, Francis Ngannou.
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