Week of 1 Jun 2026
4 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
4 campaigns
Digital/social · 2 Jun 2026
A five-day fare push offering up to 20 percent off across every destination on the network, bookable 2 to 6 June for travel through the end of the month, sold through the airline's own site, app and call centre. Chief Commercial Officer Paul Carroll fronted the announcement.
Sponsorship activation · 3 Jun 2026
Ma'aden and the Aston Martin Aramco Formula One team put a bespoke Ma'aden livery on the car for the Monaco Grand Prix, as the centrepiece of a campaign tracing the metals and minerals Ma'aden mines into the components used in racing, technology and infrastructure. CEO Bob Wilt framed it as an argument aimed at the next generation of engineers and geologists.
Purpose · 5 Jun 2026
Bayut and dubizzle gathered brokerage founders and chief executives from across the UAE property sector to record short messages of appreciation for the country's leadership and the conditions it created for their businesses. The campaign deliberately carries a collective message rather than promoting any one firm.
Integrated campaign · 7 Jun 2026
Jazeera's summer 2026 platform, pushing travellers to immerse themselves in a destination rather than tick it off, named across Europe, the Caucasus, Central Asia and the Middle East. The airline hung a summer sale of up to 30 percent off, promo code J9SUMMER, on the same idea.