Week of 11 May 2026
3 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
3 campaigns
Purpose · 11 May 2026
A national rail-safety campaign run ahead of the first UAE passenger services, positioning safety as an act of care rather than a warning notice. Indicative advertising visuals show everyday passenger scenarios in shared spaces, and the rollout extends into schools and local communities alongside the paid media.
Experiential · 11 May 2026
To mark the full launch of the Cenomi Plus loyalty platform, Cenomi Centers ran an in-mall activation through May across its whole portfolio of Saudi malls, its first big consumer push after a phased rollout that had already passed 1.5 million app downloads.
Experiential · 14 May 2026
A five-month nationwide schools competition run with the Saudi Ministry of Education asking middle and high school students to design educational video games. 719,359 students from 7,705 schools submitted 155,574 concepts; ten finalist teams pitched to a panel in Riyadh and the winning concept is being built as a playable Roblox game.