Swvl
The company behind Swvl, with 2 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 7 Oct 2021
Swvl Pakistan put up unbranded billboards carrying one-line commuter complaints in Urdu - the daily long drive, the seat taken, the month that runs out of money - and let social media guess who was behind them before revealing the brand and adding the line Koi Baat Nahi, Swvl Hai to each board. Creators including Ali Gul Pir and Bekaar Films picked it up on Instagram.
Ad film · 18 Feb 2020
A comic film built around the illogic of the daily Cairo commute, arguing that the sensible thing to do is switch to the app. Directed by Mohamed El Zayat out of Bigfoot Films with music by Sary Hany.
Agency: JWT Cairo.
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