Elevating Lives with Personalized Weight Loss Solutions
A patient-journey campaign for the group's weight-loss services, from first awareness through to the decision on surgery, run on CRM and lead-generation mechanics. It took the Customer Journey Marketing award at Smarties KSA 2024.
The brief
People considering weight-loss treatment, including surgery, who need guidance from first interest to a final decision.
The idea
Saudi German Health mapped the patient's path from awareness to choosing treatment and ran it on CRM and lead-generation tools, winning Customer Journey Marketing at Smarties KSA 2024.
What to borrow
For a high-stakes medical decision, guiding each step with CRM follow-up matters as much as the ad that starts the journey.
