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Monumentum sponsorship report · noon Minutes · data as of 4 Oct 2026
noon Minutes
noon Minutes is a Gulf e-commerce and retail brand.
3Campaigns
2Agencies credited
9 Sep 2025Latest deal
3 of 3 rows confirmed on their sourceHow we check
See how noon Minutes compares with Careem and talabatA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Ads running now
Every ad noon Minutes is running on Facebook and Instagram in the UAE, newest first, from Meta's Ad Library on 26 Oct 2026: 25 ads (Meta counts 212, listing each copy and city version on its own), from the noon UAE page.
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Festive Deals Are Here
Celebrate the festive season in style ✨ Shop gifts, home décor, fashion and more at great prices on noon.
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View in Ad LibraryOrder now · itunes.apple.com
Campaigns
With the agency and talent where the trade press named them.
Experiential · 9 Sep 2025
A guerrilla stunt in which an Amitabh Bachchan lookalike walked Deira Gold Souk inside a ring of bodyguards, with a noon Minutes rider the only person allowed close enough to take a selfie and video-call his mother. The rider appeared in every frame of the user footage that followed, drawing 2.95 million views with no paid media behind it.
Agency: Plug Media.
Digital/social · 30 Jun 2025
Always partnered noon Minutes so women in the UAE could get night pads delivered in under fifteen minutes at any hour, built on research that three in four GCC women wake at night to change a pad. Nora Achmaoui fronted the short-form Instagram work from Leo Burnett Beirut.
Agency: Leo Burnett Beirut. Talent: Nora Achmaoui.
Launch · 21 Feb 2024
noon Minutes put Richard Mille, Patek Philippe, Audemars Piguet and Vacheron Constantin watches from WatchBox on fifteen-minute delivery in selected parts of Dubai, a stunt to stretch what quick commerce was seen to carry. Proceeds went to the UAE's Tarahum for Gaza appeal.
1 deal outside the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Newcastle United
Sleeve sponsor · Team · 2022
Sleeve sponsor of Newcastle United, 2022–present. Listed for the 2025–26 season.
Agencies
Credited on noon Minutes's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Plug Media | 1 campaign | 9 Sep 2025 |
| Leo Burnett Beirut | 1 campaign | 30 Jun 2025 |
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| noon Minutes | 0 | 0 | 3 | – | 9 Sep 2025 |
| Careem | 1 | 2 | 4 | Business, tech and industry | 1 Sep 2026 |
| talabat | 1 | 1 | 4 | Running and fitness | 27 Jul 2026 |
| Snoonu | 3 | 1 | 0 | Football | 2026 |
| Deliveroo | 0 | 0 | 2 | – | 11 Mar 2025 |
Where peers sponsor and noon Minutes doesn't
| Property | Peers on it |
|---|---|
| Web Summit Qatar | Snoonu |
| Big 5 Global | Careem |
| Dubai Fitness Challenge | talabat |
| Al-Arabi SC (Qatar) | Snoonu |
| Al-Arabi | Snoonu |
Questions people ask
Which agency works on noon Minutes's campaigns?
Credited on noon Minutes campaigns: Plug Media (1 campaign, latest 9 Sep 2025); Leo Burnett Beirut (1 campaign, latest 30 Jun 2025).
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Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From gulf.monumentum.in/brand/noon-minutes, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.