Your Home Finder
Digital-first brand campaign anchored on a survey of 1,000 UAE residents about what home means to them, which returned peace, joy and comfort rather than price. A short film shows a house turning into a home, supported by radio, outdoor and influencers.
- The brief
- UAE home seekers in a hot property market, for whom home means more than a listing, for portal Property Finder.
- The idea
- A short video traces how a house becomes a home through the meanings people attach to it, built on a resident survey and backed by radio, outdoor and influencers.
- What to borrow
- Asking customers what a product means to them, then playing that back, lets a search portal talk about feelings as well as inventory.
| Brand | Property Finder |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | digital, social, radio, OOH |
| Source | Communicate Online |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Kudu | Earn before you spendDigital/social · 12 Aug 2024 | Digital/social | VML | 12 Aug 2024 |
| Ooredoo | Good to be BackIntegrated campaign · 24 Aug 2026 | Integrated campaign | – | 24 Aug 2026 |
| Smiles | Smiles Home Services filmsAd film · 4 Oct 2023 | Ad film | Saatchi & Saatchi | 4 Oct 2023 |
More from Property Finder
| Campaign | Type | Agency | Date |
|---|---|---|---|
| It All Starts HereIntegrated campaign · 2 Sep 2025 | Integrated campaign | Publicis | 2 Sep 2025 |
| You Have Questions, We Have AnswersIntegrated campaign · 1 Jun 2023 | Integrated campaign | Sharpcake | 1 Jun 2023 |