Campaign built off a study with Google covering 5,022 UAE respondents, which found most had limited knowledge of the property market. Short films dramatised the questions buyers actually ask and pointed at Price Insights, SuperAgent and Mortgage Finder, with a content blog carrying the answers.
The brief
UAE home seekers full of questions who know little about how the property market works, for portal Property Finder.
The idea
Short films act out the real questions buyers ask, pointing to Property Finder tools such as SuperAgent, Price Insights and Mortgage Finder, with a blog answering them in depth.
What to borrow
Turning search data on what buyers ask into the creative brief keeps a campaign close to real customer doubts.
