Brand campaign built on a 'How it started… How it's going' device with the platform's search bar as the starting point of a life change. It launched with a 200-metre hoarding on Sheikh Zayed Road carrying what the company said was the largest AI-generated image of the Dubai skyline ever printed.
The brief
Home seekers, investors and agents in Dubai, for a portal that wants to be where every move begins.
The idea
Ads open on the platform's search bar and jump to the life that followed, a then-and-now device, launched with a 200-metre AI-generated skyline hoarding along Sheikh Zayed Road.
What to borrow
Starting the story at the search bar makes the product the first frame of every life change the ads show.
