Family Online Safety
TDRA ran a national awareness campaign with the UAE Media Council and TikTok on privacy, online gaming, cyberbullying, screen time and parental controls. It used short videos fronted by social media influencers and ran across cinemas, theatres and television channels nationwide.
- The brief
- Children and families in the UAE, a society with very high internet use, facing risks online.
- The idea
- TDRA worked with TikTok and the UAE Media Council on short influencer videos about privacy, cyberbullying, gaming, screen time and parental tools, shown in cinemas, theatres and on TV.
- What to borrow
- A regulator partnering with the platform itself puts safety advice where families already spend their time.
| Brand | Telecommunications and Digital Government Regulatory Authority |
|---|---|
| Agency | Not named on the source |
| Talent | Not named |
| Channels | TV, cinema, social, digital |
| Source | Campaign Middle East |
Case studies like this
Campaigns from other brands that did something close, matched on what each one actually did.
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Dubai+ | Dubai+ launchLaunch · 30 Jan 2026 | Launch | – | 30 Jan 2026 |