We Are Committed To Your Care

Burjeel's first brand campaign with Shah Rukh Khan, signed weeks earlier as the group's healthcare ambassador. A 70-second film narrated by the actor opens at Wahat Al Karama and moves through the Sheikh Zayed Grand Mosque and Burjeel Medical City, and it was screened on the face of the Burj Khalifa on 28 September 2022 before running region-wide. Directed by Prashant Issar.

The brief

Patients and families across the UAE and Oman, for an Abu Dhabi healthcare group with 39 hospitals and centres.

The idea

Shah Rukh Khan narrates a 70-second film moving from Wahat Al Karama and Sheikh Zayed Grand Mosque to Burjeel Medical City, first shown on the Burj Khalifa.

What to borrow

Placing a hospital group beside national landmarks ties its story to the country's own, which only a local brand can claim.