Kids Go Free On Yas Island
Kids stay free, dine free and play free. All of this, on us. 🙌 Kids Go Free on #YasIsland. Book now at yasisland.com T&C's apply. #InAbuDhabi
View in Ad LibraryBook now · yasisland.com
Monumentum sponsorship report · Miral · data as of 4 Oct 2026
Miral
Miral has 3 campaigns on record and no confirmed sponsorships yet.
2Confirmed in 2026
12Campaigns
5Ambassadors
Counts include its 2 brands2 of 3 rows on this page confirmed on their sourceHow we check
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Brands under Miral
Each brand has its own page with its own deals. Confirmed rows only; the lists below are the rows that name Miral itself.
| Brand | Properties | 2026 deals | Campaigns | Latest |
|---|---|---|---|---|
| Yas Island | 0 | 1 | 8 | Undated |
| Warner Bros. World Abu Dhabi | 0 | 1 | 1 | Undated |
Ads running in the UAE
17 ads on Facebook and Instagram, newest first. Meta's Ad Library, 30 Oct 2026.
Just One More On Yas
Book the discovery at #SeaWorldYasIsland. Convince them to go home later . 🐠 Kids stay, play and dine free on #YasIsland with participating hotel stays and access to 4 epic theme parks. Book at yasisland.com. #InAbuDhabi T&Cs apply
Watch in Ad LibraryBook now · yasisland.com
Just One More On Yas
Book the thrills at #FerrariWorldYasIsland. Getting them to leave is your problem later. Kids stay, play and dine free on #YasIsland with participating hotel stays and access to 4 epic theme parks. Book at yasisland.com. #InAbuDhabi T&Cs apply
Watch in Ad LibraryBook now · yasisland.com
إجازة الأطفال مجاناً في جزيرة ياس
الأطفال يقيمون مجاناً، ويأكلون مجاناً، ويلعبون مجاناً. كل هذا علينا. 🙌 استمتعوا بعرض إجازة الأطفال مجاناً في #جزيرة_ياس. احجزوا الآن عبر yasisland.com تُطبق الشروط والأحكام. #في_أبوظبي
View in Ad LibraryBook now · yasisland.com
Kids Go Free On Yas Island
Quiet was never Gotham’s style.🦇 Kids under 12 stay, dine and play for free on #YasIsland, with access to action-packed theme parks like #WBWorldYasIsland. Book now at yasisland.com T&C's apply. #InAbuDhabi
View in Ad LibraryBook now · yasisland.com
Just One More On Yas
Book the splash at #YasWaterworldYasIsland.. One more slide? That’s a later problem. Kids stay, play and dine free on #YasIsland with participating hotel stays and access to 4 epic theme parks. Book at yasisland.com. #InAbuDhabi T&Cs apply
Watch in Ad LibraryBook now · yasisland.com
نعيدها في ياس!
احجزوا التجارب المشوقة في #عالم_فيراري_جزيرة_ياس... وإقناعهم بالمغادرة؟ مهمتكم . الأطفال يقيمون، يلعبون ويأكلون مجاناً في #جزيرة_ياس عند الإقامة في الفنادق المشاركة، مع دخول إلى 4 مدن ترفيهية استثنائية. احجزوا الآن عبر yasisland.com #في_أبوظبي تطبق الشروط والأحكام
Watch in Ad LibraryBook now · yasisland.com
إجازة الأطفال مجاناً في جزيرة ياس
الصراخ مع العائلة أحلى! 🎢🏎️ الأطفال دون 12 عاماً يقيمون ويأكلون ويلعبون مجاناً في #جزيرة_ياس، مع دخول إلى مدن ترفيهية حماسية مثل #عالم_فيراري_جزيرة_ياس. احجزوا الآن عبر yasisland.com تُطبّق الشروط والأحكام. #في_أبوظبي
View in Ad LibraryBook now · yasisland.com
Campaigns
With the agency and talent where the trade press named them.
Integrated campaign · 16 May 2025
A brand platform built on the idea of joy, led by a hero film cast from Miral's own staff and aimed at visitors, partners and the Abu Dhabi community. It rolled out over a four to six week media plan starting on social and digital, then out of home, radio, publications and community events, with further activations planned across the following year.
Agency: Truant.
Rebrand · 27 Oct 2022 · Reported value AED 13 billion
Miral revealed a new corporate brand identity alongside an announcement of projects under construction worth more than AED 13 billion, repositioning the company from a Yas Island developer to a wider creator of immersive destinations and experiences in Abu Dhabi.
Rebrand · 26 Oct 2022
Miral replaced its old mark with a three-line logo standing for people, community and environment, and folded its operating arms into one house of brands, renaming Experience Hub as Miral Destinations and Farah Experiences as Miral Experiences alongside Yas Asset Management.
1 deal outside the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
IIFA Awards
Official partner · Event · 2023
Destination partner; operator of Yas Island.
Agencies
Credited on Miral's campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Truant | 1 campaign | 16 May 2025 |
People
Marketing leaders reported in Miral roles in the trade press, latest first. A role is shown as reported on its date and may have changed since.
| Name | Role | Reported | Source |
|---|---|---|---|
| Badr BourjiSenior Vice President Marketing, Miral Destinations | Senior Vice President Marketing, Miral Destinations | 27 May 2025 | Campaign Middle East |
| Taghrid AlSaeedExecutive Director of Marketing, Communications and Events | Executive Director of Marketing, Communications and Events | 16 May 2025 | Campaign Middle East |
Questions people ask
Which agency works on Miral's campaigns?
Credited on Miral campaigns: Momentum Worldwide (1 campaign, latest 1 Sep 2026); Momentum Dubai (2 campaigns, latest 27 May 2025); Truant (1 campaign, latest 16 May 2025).
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Know when Miral signs something new
One email when Miral or a media & entertainment rival signs a sponsorship, an ambassador or a campaign.
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Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.
From gulf.monumentum.in/brand/miral, by C4E. Every row is dated and checked against its public source; how we check: gulf.monumentum.in/how-we-check.