Aldar Properties
The company behind Aldar, with 2 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 28 Jul 2025
Brand campaign shot in Abu Dhabi and Manchester starring Manchester City manager Pep Guardiola, drawing a line between his precision as a coach and Aldar's approach to design. Aldar is Manchester City's official real estate partner; the film sits under the 'Details That Matter' platform and ran on digital and social.
Agency: Lobster. Talent: Pep Guardiola.
Launch · 2 Feb 2023
Launch campaign for The Sustainable City on Yas Island, whose first phase sold out in a day. Rather than a futuristic city, the films and short documentaries argued for going back to basics and reconnecting with nature, giving voice to the community and its residents.
Agency: FP7 McCann.
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