Week of 23 Mar 2026
2 campaigns dated this week, confirmed rows only. Most sponsorships are announced with a season, not a day, so they sit on their property pages rather than in a week.
2 campaigns
Experiential · 25 Mar 2026 · Reported value AED 2 billion
A month-long Ramadan sales and hospitality programme staged at the Meydan Hotel Ballroom, pairing majlis-style cultural evenings with property sales across the portfolio. Azizi reported AED 2 billion in sales over the month.
Integrated campaign · 27 Mar 2026
A music-led platform campaign built on a single anthem that stitches drama, horror, thriller, action and comedy into one composition, giving OSN+ a sonic identity. Written in-house using AI to prototype more than 160 lyric and rhythm variations, then refined by the marketing team, and rolling out across advertising, social, the platform interface and radio in the UAE, Saudi Arabia and Kuwait.