Dubai Economy and Tourism
The company behind Visit Dubai, with 2 confirmed deals on Monumentum.
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Experiential · 14 Jul 2026
Dubai's long-running summer mascot Modesh was paired with the Baby Shark character for the first time, a crossover built to carry the Dubai Summer Surprises season with families and to give the city's own IP a globally recognised partner.
Digital/social · 10 Jun 2026
A joint push with Google that sent Google Maps Local Guides out to build curated lists of lesser-known Dubai restaurants and cafes, then opened public voting on them from 22 June to 6 July. It sits under DET's 'From Dubai, For Dubai' platform and was launched at a Breakfast Club event at the Etihad Museum.
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