European Tour becomes the DP World Tour

The European Tour, founded in 1972, was renamed the DP World Tour from the 2022 season under a title sponsorship by the Dubai logistics group, which had already backed the season-ending event in Dubai since 2009. Chief executive Keith Pelley said the deal nearly doubled total prize money to more than 200 million dollars, with a minimum two million dollar purse across 47 events in 27 countries.

The brief

Golf fans and players on the European Tour, which had carried that name since its founding in 1972.

The idea

From 2022 the tour took the name of Dubai logistics group DP World as title sponsor, which the chief executive said nearly doubled prize money to over 200 million dollars.