OQ Basic Industries brand identity

OQ Salalah, the group's methanol, ammonia and LPG arm in Dhofar, was relaunched with a new name and visual identity as OQ Basic Industries. Managing Director Khalid Khalfan Al Asmi presented it as aligning the Dhofar investment arm with OQ Group and Oman Vision 2040.

The brief

Investors and partners in Oman and abroad, for OQ's methanol, ammonia and LPG plants in Salalah.

The idea

OQ Salalah was renamed OQ Basic Industries with a new identity, giving its three Salalah Free Zone plants, mostly export-focused, a distinct corporate face within OQ Group.

What to borrow

Naming a subsidiary for what it makes, more than where it sits, helps it present itself to buyers abroad.