Spin the Win festive campaign 2023

A December mall campaign at Al Ghurair Centre built around a giant advent calendar and a spin-to-win wheel unlocked by spending Dh300, with retailer vouchers as prizes, plus a Santa and elves meet-and-greet from 15 to 25 December and discounts across the tenant mix.

The brief

Shoppers and families at Al Ghurair Centre in Dubai during the December holiday season.

The idea

Spending Dh300, across stores combined, earned a spin on a prize wheel for retailer vouchers, while a giant advent calendar revealed daily prizes and Santa met families from 15 to 25 December.

What to borrow

Letting shoppers combine receipts from different stores rewards the mall visit as a whole.