Jumeirah
The company behind Jumeirah, with 2 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Integrated campaign · 27 Feb 2026
Jumeirah built a cultural platform around the majlis, pairing a book called Where Worlds Meet with a short film called Our Flame in which a single flame travels from Dubai to London, Capri, Bali, Mallorca and the open sea. Emirati writer Shamma Al Bastaki wrote the poem behind it and Emmanuel Adjei directed, with a 90-second cut premiering on owned and paid channels ahead of a wider 30-second edit.
Agency: Soursop. Talent: Shamma Al Bastaki, Emmanuel Adjei, Lamya Gargash, Farah Al Qasimi.
Rebrand · 7 May 2024
Jumeirah redrew its signature and symbol, blending Arabic calligraphy with a contemporary mark, and revealed it by projecting the brand's origin story onto the sail of Burj Al Arab across a week of illuminations.
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